Phoning It In: 5 Strategies for Small Businesses to Exploit Mobile Technology
These days, everyone’s on their cellphone or tablet. They shop, search, learn, communicate, even run their business. And it all happens at lightning speed, with no limits on time or place.
Mobile technology is massively transforming the way we live, work and play. For a small business owner who wants to survive and thrive, it’s imperative to be a part of the action. These steps will get you started.
Make your website mobile friendly.
Work with a web developer to make sure that every page of your website is displayed correctly on small screens, with easy to see text and images.
Connect more with customers.
Social media such as Twitter and Instagram can be a gold mine of potential new customers, as mobile device users have more opportunities to visit those sites. Look around any waiting room, coffee shop or commuter train, and you’ll see the majority of people looking at their devices.
Understand your customers.
Analytics software can tell you where they are, how they found you, what they shop for and more. Use this information to tailor your products to better meet their needs and target your marketing to attract more people like them.
Connect more with staff.
A huge array of cloud based apps is available that can enable everything from remote meetings to sharing project notes to shift scheduling. With everyone accessing the app from a smartphone (their own or supplied by you), you can streamline processes and maybe even reduce your office space.
Manage your business in the cloud.
Check out sales, inventory levels, calendars and much more from your device, wherever you are and whenever you need to.
In fact, a cloud based accounting app is the heart of the Xendoo advantage. By integrating directly with your business management system and bank, data entry becomes automatic, instantaneous, error-free, and much more affordable than traditional bookkeeping services.
It’s why we have become the go-to resource for small business owners who need to make the best use of their time and energy while minimizing costs. And we believe that mobile technology will become even more important and useful for small businesses in the years ahead.