Five Customer Loyalty Tricks for Fitness Franchisees
As a franchise owner in the health and wellness space, you know the challenge of getting new customers through your door. The membership model, while very profitable, can be tough when it comes to customer acquisition. Signing up for a new gym membership or package of fitness classes is a big commitment for most people.
But you also know that once customers fall in love with your services, keeping them happy is crucial to keeping the cash flow moving. That’s where customer loyalty and rewards programs come in.
Here’s five easy ways to create customer loyalty in your health club or gym.
- Freebies for loyal customers
What’s better than free? Nothing! Offering your customers rewards of a free item helps them to stay engaged and choose your location over other available options. Never underestimate the power of an old-school punch card.
Try this: Buy 10 post-workout smoothies, get the 11th free.
- Frequent Customer Discounts
Most of your customers probably care just as much about the size of their wallets as the size of their jeans. Giving them a discount on a future item or service is a great way to keep them coming back for more.
Try this: Print receipts with a coupon on gym apparel good for the next month.
- Referral Rewards
Let’s face it – everyone has that one annoying friend who can’t stop raving about how great their fitness studio is. You want that person as your customer! Give clients another reason to rave about you and invite their friends with a referral rewards program.
Try this: Current customers who get a new member to sign up get $15 off their next month of service.
- “Premium” Memberships
Take a cue from companies with the most loyal followings and offer VIP or premium memberships. It’s a little tougher to strike the right balance finding a reward so enticing your customers will pay more, without costing your business too much. But if done right, this can be a great way to reward your most die-hard customers.
Try this: Premium members get one free workout with a personal trainer each month and food from the cafe is always 15% off.
In-studio contests can be a great way to engage members in a fun way while also rewarding participation with meaningful prizes. This is also a great way to increase your engagement on social media.
Try this: During the month of December, offer customers who complete a workout and check in on Facebook one raffle ticket. At the end of the month, draw a winner for a free swag bag.
So what’s the best way to increase customer loyalty at your studio? Do something. Start building that customer loyalty muscle today by implementing one of these easy tricks!