Fintech Founder Takes Another Big Win for Women-Run Start-ups
Miami, Fl. (PRWEB) May 13, 2019
Fort Lauderdale tech company wins Rise of the Rest
Lil Roberts, Founder and CEO of Xendoo, a South Florida-based tech company, has won Miami’s Rise of the Rest Pitch competition with a prize of $100,000 and a spot in the elite Revolution Fund. As one of 8 finalist out of 540 Florida applicants, Roberts is “thrilled to represent South Florida and women-led tech companies.” Xendoo is no stranger to the winning stage, and won eMerge America’s 2018 startup showcase, which earned the company a $100,000 investment from Silicon Valley’s Launch Incubator.
Rise of the Rest is founded by AOL co-founder Steve Case and backed by high-profile entrepreneurs and billionaires such as Amazon’s Jeff Bezos, Spanx’s Sara Blakely and more. Case said he started Rise of the Rest because 75 percent of all venture capital investments in the U.S. took place in California, New York and Massachusetts. He knew change was needed in the industry when states like Florida, the third most-populous state, only accounted for under 2% of venture funding.
During the final segment of the Rise of the Rest Road trip, Roberts took to the stage for all-star judges like AOL co-founder Steve Case, Chewy.com founder Ryan Cohen, BET co-founder Sheila Johnson and other esteemed tech and business leaders.
Lil Roberts accepted the $100,000 check with an “attitude of gratitude” and thanked her team and the eMerge Americas’ family for their support throughout Xendoo’s journey. By pairing “human and machine, we’re changing the relationship people have with getting their accounting done. We’re helping small businesses understand their numbers,” added Roberts.
The company’s technology delivers financial peace of mind to the under-served small business community by giving them timely visibility into their financial health.
“We are extremely grateful to Steve and Jean Case, and the Rise of the Rest Tour for putting South Florida’s tech on the map.” Roberts says.
“By pairing human and machine, we’re changing the relationship people have with getting their accounting done. We’re helping small businesses understand their numbers”